My intention is to keep every house I buy for
at least a year or two, hopefully longer. But that does not deter me from offering
it for resale IMMEDIATELY. By offering to sell instead of to rent, I attract a
"buyer" mentality. I buy properties creatively so that I can turn right
around and offer them FOR SALE with these marketing advantages:
No money needed, or
No bank qualifying owner financing, or...
Rent-to-Own Classified ad #1
NO MONEY NEEDED: Owner can finance down paymentand pay all closing costs. Nice
3 bed, 2 bath, 2 car home, views, privacy, $159,500. 24 hour recorded message
1-888-555-1111 Box 1234
Here we are looking for a buyer to qualify for an 80% to 97%
first mortgage. Our ability to carry back a 3% to 20% second mortgage depends
on how much equity we have.
I can't see buying houses for more than 80% of what I plan
to sell it for with creative terms. There are tons of sellers willing to take
10% below market when you show them what they'll might net "at some uncertain
date" going through an agent. Then, getting a 10% premium from my buyer is
very common since I'm making it easy to buy.
Will it appraise? Yes. What if it doesn't? Lower your price...or
find another buyer...or keep it. Appraisals occur when someone is getting a new
bank loan. In most cases, I sell via methods #2 & #3 requiring no new loan
until later.
Offering to pay the closing costs will help buyers with good
credit and income, yet no savings. This approach will cost 2%-3% of the purchase
price... but it gets my underlying loan (hard money or loan taken subject to)
paid off fast. If an underlying lien is an owner carry back note, it's discount
time!
NOTE: Be cautious about anyone taking your property off the
market with contingencies. I rarely do. Realtors can play that game. If my buyer
wants to get a new loan, we setup the purchase agreement as a rent-to-own (with
at least 3% non-refundable purchase deposit) in case their loan is delayed. That
way we both have a dead certain move-in and rental payment start date.
Yes, my intent is to keep each house I buy for awhile, but
if I have a qualified buyer immediately willing to pay my asking price, and I'm
getting some or all my cash at closing, I'll take it.
Classified ad #2
NO BANK QUALIFYING owner financing. Nice 3 bed, 2 bath, 2 car home, views, privacy,
$159,500. 24 hour recorded message 1-888-555-1111 Box 1234
Here we're looking for someone with money to put down, and
challenged credit is OK. I'll sell on a wraparound if I am lucky enough to find
a buyer with the 8-12% down I require to give them ownership with extra difficulty
getting the house back if they default. I can still offer "owner financing"
via a rent-to-own if they only have 3-8% down, thereby KEEPING the house as I
intended.
They will have 12 months to close, and perhaps a right to extend
another 12 months in exchange for higher rent (10% annual increase), higher price
(1/2% a month after 12 months) and more non-refundable money down.
So I'll sell the property if someone waives a big wad of cash
in my face, but I just don't count on it. Typically I will take the first tenant
buyer who meets my minimum requirements...
Classified ad #3
RENT-TO-OWN: Nice 3 bed, 2 bath, 2 car home, views, privacy. Pets OK. Rent credit.
$159,500. 24 hour recorded message 1-888-555-1111 Box 1234
This ad is run in the HOMES FOR SALE section. A tenant buyer
is 500% better than a tenant. They take care of the house. They don't call me.
There's no security or pet deposit to manage, just a non-refundable purchase deposit.
They pay on time or lose their monthly rent credit, and rent discount. They fix
up the property and enjoy the feeling of ownership, because they're planning to
buy.
But I do risk having them buy the house. My experience is only
one out of 3 will close. You can improve those odds by being pickier than I am.
Therefore, the average house may resell in 2-3 years after 2-3 tenant buyers (thus
meeting my holding period goals).
Does the tenant buyer lose out when they don't buy? Not really.
I've never kicked out a tenant buyer if they wanted more time. We just renegotiate
the terms. When they do leave it's because of a break up, or job change, transfer,
or something like that. They may be better off waking away from a 3-5% purchase
deposit after just 1 to 2 years than if they bought the house.
Compare it to the normal 2-3% in closing costs to buy with
a new loan, and then another 6-9% in costs to resell it though an agent.
BOTTOM LINE: People want to buy, not rent. Offer flexible,
creative terms you can put in your classified ads, flyers, signs, etc. Offering
to sell to your tenants reduces your management headaches. Collecting several
purchase deposits on houses you bought "no money down" can become a
reliable INCOME stream.
For every 12 houses you buy, you may wind up
selling 4, but you'll still have a net gain of 9 properties. Over time you can
build a large portfolio. Taking a "quick turn" marketing approach as
described above will also help you CASH in big chucks of equity to pay your expenses,
and write yourself some "5-FIGURE PAYCHECKS."
About the Author
Full-time investor Richard Roop has been called The MarketingConsultant for Real
Estate Entrepreneurs. He is the President of Bottom Line Results, Inc., a real
estate acquisition company located in Woodland Park, Colorado since 1996. As a
successful marketing consultant since 1984, Richard specializes in providing innovative
business and marketing advice to real estate entrepreneurs. He is the author of
the "How to Sell Your Home in 9 Days" book. Richard Roop's articles
have appeared in various entrepreneurial, real estate and marketing newsletters
across the nation. www.richardroop.com