Business Plans
Business plans
are developed in outline formats according to client needs. All plans comprise
three comprehensive elements - marketing, the level of operations required to
achieve and maintain the projected market, and financial projections that substantiate
a balance between costs, sales and profitability. Comprehensive services include:
Market research incorporating
marketing mix, evolving into advertising and promotional strategies.
Analyze operational and staff
requirements to insure start-up or expansion costs do not undercut or exceed anticipated
market share.
Financial projections, incorporating
cost of goods sold, breakeven analysis, ratio analysis, projected balance sheets,
income and cash flow statements.
For clients with existing plan
documents we edit, revise and/or expand on quality of content, market research
and financial statements. The resulting fee is greatly reduced. Business plans
can be developed in Microsoft Office, Business Plan Pro, JIAN, Automate Your Business
Plan and add-ons from graphic and spreadsheet applications.
We implement a very logical,
common-sense approach to marketing plans:
Product
- Define your products and services, highlighting what they offer for the need
or convenience of the customer.
People - Identify
the socioeconomic characteristics of the people and institutions who buy your
products and services.
Place - Identify
the geographic target markets where you will most likely locate and attract the
targeted people and institutions for your products and services.
Price - Determine
if a discount, customary or prestige pricing policy is best for your particular
target market.
Promotion -
Determine the advertising and promotional strategy that will most likely grab
the attention of your target market. Confirm with SWOT analysis.
Competition
- Examine the strengths and weaknesses of your strong and weak competitors regarding
product, people, place, price and promotion. Do what succeeds and avoid what fails.
SWOT Analysis
- Identify opportunities and threat vs. your strengths and weaknesses in the market
analysis above, confirming or revising the advertising and promotional strategy.
For details about our marketing
plan services go to www.windhaus.org/.
We conduct analysis of existing
business plans, and submit our Analysis Report based on the following:
Review content for grammar,
spelling, punctuation, outline sequence, quality of writing, marketing, operations
and financial projections.
Identify strengths, weaknesses
and feasibility.
Make objective recommendations
that reinforce strengths and reduce or eliminate weaknesses.
Observations of feasibility
conclude our report.
Start-ups
The highest priority for the business plan consultant developing a plan is to
determine the feasibility of the proposed venture. If feasible, consider the capital
requirements. The business plan process is very straightforward, chronological
and logical:
